Introduction
The BlackBerry Z3, announced in February 2014 and released in May of the same year, represents BlackBerry's attempt to provide a budget-friendly smartphone that does not compromise on essential features and performance. Targeted primarily at emerging markets, the Z3 is built to appeal to users who appreciate BlackBerry's emphasis on communication and secure application ecosystems, all packed into a sleek design. Although production has been discontinued, it remains a notable entrant from BlackBerry during a period of transition for the brand.