Conclusion
The NIU Bingo N103 targets a specific user demographic, those who favor practicality over technology advancements. Its primary strengths lie in its simplicity, portability, and essential communication features. Though lacking in multimedia and internet capabilities, it provides a straightforward user experience ideal for those seeking an inexpensive and low-maintenance mobile phone. This would perhaps best serve as a backup phone or for individuals who need a device purposed solely for calls and texts.