Design and Build
The Plum Optimax 12 has a straightforward design, characterized by its substantial dimensions of 188 x 107.5 x 10.3 mm and a weight of 272 g, giving it a robust feel in the hand. Although slightly bulky by today’s standards, its size accommodates a large 7.0-inch display, which is relatively generous for a budget phone. The dual SIM capability with dual standby support allows for flexibility in managing personal and work contacts in a single device. Available in three colors—black, silver, and rose gold—the phone offers a minimal range of choices in terms of personalization.