Conclusion
The Umidigi Bison targets a niche of users seeking a rugged, durable smartphone with commendable functionality and decent performance. While it may not feature cutting-edge technology or a high-end processor, it capably meets the demands of its intended audience, delivering reliable performance across various metrics. Available in Cyber Yellow and Lava Orange, the Bison offers a touch of style in its solid, purpose-driven build. For those prioritizing durability and practicality, it stands as a worthy choice in the rugged smartphone market.