Apple Watch Edition 42mm (1st gen) Price and Market Position

Price and Market Position

At the time of its launch, the Apple Watch Edition 42mm was priced at approximately 13,000 EUR, a bold and significant investment. This positioning placed it squarely in the luxury market, targeting individuals who viewed technology as both a tool and status symbol. Its high price was reflective not only of the gold material but also of Apple's brand prestige and innovation in the smartwatch space.