Introduction
The BlackBerry 9720, released in August 2013, marked an era when BlackBerry was aiming to maintain its stake in the smartphone market. The device was a nod to BlackBerry's legacy with its iconic physical QWERTY keyboard, geared particularly towards users who valued tactile typing experiences and relied heavily on messaging. Priced at approximately 130 EUR at launch, the BlackBerry 9720 was positioned as a budget-friendly option.